Dating is already stressful enough, so a calm, straightforward interface is refreshing.
Your Yoke matches aren’t just other users as with most dating sites — they’re any friends of your Facebook friends who list themselves as “Single” and live nearby.
Yoke will need to refine the pre-filled message text to minimize this.
It could also let you set preferences for ages you’d like to be matched with.
Online, it’s been harder to catch women’s attention, harder to get them to schedule a date and they cancel dates more frequently.
When we do meet in person, it’s been harder to capture their interest and nearly impossible to find one interested in a relationship.
Yoke’s communication system is integrated with Facebook Messages, so when you go to contact someone who’s not already on Yoke it opens a Facebook Message form with a link attached noting “You’re both friends with [friend’s name], see what else you have in common.Fishman tells me Yoke’s lightweight approach that doesn’t require a new profile makes it great for those “who want to meet new people but don’t want to be on a dating site.Yoke resembles how you date in real life — you meet through friends or at a concert because you like the same band.” This beats Ok Cupid’s unstructured profile data, which means it can’t accurately find you matches that share your interests. Yoke does this by comparing you and their Facebook Likes and listening activity with datasets from Amazon, Netflix, Echo Nest, and a proprietary college graph.That lets Yoke show you potential dates because “you listen to Lil Wayne and she listens to Jay-Z”, or “You went to Stanford and he went to MIT”.